Why email marketing is important for your business 

I have a confession… I have been a bad girl when it comes to email marketing! … and today I want to tell you how I managed to overcome it and how you could do it too!!

Have you ever thought to yourself “Oops, I forgot to send that newsletter out!!”… Yup, that has happened to me so many times! You might even ask yourself, “Why do I even need a newsletter if no one even reads emails these days?” But People do still read emails, the difference is they read emails that they will find valuable to them and their life!! (yup.. let that sink in!!)

If you make your emails interesting and provide your readers with valuable information, I can assure you they will be waiting for that notification that says they have a new email.

As they say, we don’t own our social media audience. Every time the social media platforms change their algorithm, our reach to this audience is impacted! But on the other hand, you will always be able to reach every single person in your email newsletter community straight in their inboxes!!

So knowing all of this valuable information, the question is, why was I not regularly sending my newsletters? Well, in all honesty. I was caught up with all the other things, and in all honesty I might have also been a tad bit lazy! LOL! If you’re saying “me too”, then girl you’re in the right place, because I will share what you will stand to gain by starting your email marketing, and as well as my lazy-proof topics that are super easy to create banging emails out of!

Now we get to a very important part …

Why is email marketing and newsletters so important? Here is why:

1. Email newsletters help you to nurture your audience 

 It helps you nurture your audience, keep them warm, and build a relationship with them. Okay, to put it plain and simple, email newsletters help you to create genuine connections with your work and audience that will help add to the know like and trust factor. And guess what? This has an impact directly on their purchase decisions. 

2. Email Marketing Increase Sales

Another reason why email marketing is so important is that it earns you sales! Take it from me, this was a positive surprise I had, once I started sending out newsletters more regularly! And you can have the same results too! You can use the newsletter as part of your marketing tool to introduce your offer, and since we are in the game of attracting dreamy clients rather than random freebies seekers, someone on your list is bound to click and even purchase on your offer.

3. Get to know your target audience

In the previous point, we mentioned that someone on your list is bound to click and purchase an offer from you, now this will point out something else to you and that is “Who your target audience is”. 

With the email marketing platform, you can see your conversion and click-through rates as well as which emails your audience enjoys reading the most. This way you know what topics to focus on in the future and what your audience will enjoy!

4. In the end, you will build authority 

Your audience will get to see your expertise and why they should work with you. You will know what their problems are and how you can solve them and this will help you to build authority.

So (don’t be like me…LOL) don’t miss out on the opportunity to grow your online community through email marketing and the use of an email newsletter! Get started today!!

Don’t know what to say? … I got you!

Here are foolproof topics to get you started :

• ★A top ten list of something fun and exciting to get your audience’s attention
• ★If you have an update on one of your social media channels you want them to know about
• ★Uses for your product or service people might not know about
• ★Updates on new products or releases of products
• ★Deals and discounts
• ★A how-to guide or video

Don’t have the right tech for your email newsletters?

If you’re wondering which email marketing service is worth even trying, I personally recommend using Convertkit!

I swear by it!! Convertkit is a simple yet robust email marketing service provider that is super user-friendly and can grow with your business. It handles all of your email marketing needs and has amazing bonuses like email funnels templates, landing pages, and even means to sell your digital product too! So Convertkit is the email marketing solution of choice whether you’re new or have been in business for a while! 

So try it out and let me know what you think!!

So if you want to grow your audience and boost the growth of your business at the same time start doing email marketing today. It will help you get to know your audience, get those sales and lift the weight off of your shoulders! And not to mention, you will see a big difference in your business. So try email marketing out today and grow your business already!